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Fictional demonstration · 27 July 2026Audit a website
68 Automated website review

Willow & Finch Creative Studio

This fictional studio website has a confident visual identity and a strong project portfolio. Its main opportunities are clearer service journeys, more descriptive project content, improved keyboard accessibility, faster image delivery and better privacy information around enquiries.

Scanned https://willow-finch.example/ · Fictional sample
42Images
7Missing alt
83Links
2Forms
The whole picture

Scores by audit area

Each score summarises the observed signals and recommendations in that section.

Site analysis69/100
SEO71/100
Performance73/100
Accessibility58/100
Usability65/100
Privacy and security61/100
Start here

Priority recommendations

The first actions to review before moving into the detailed findings.

  1. AccessibilityRestore visible keyboard focus

    Give every link, menu control and form field a persistent high-contrast focus style.

  2. PerformanceOptimise prominent imagery

    Serve correctly sized modern image formats and lazy-load imagery below the first screen.

  3. Site analysisSimplify the primary navigation

    Group the site around Work, Services, Process, About and Contact, with one clear enquiry action.

  4. Privacy and securityExpand the privacy notice

    Document purposes, lawful bases, retention periods, providers and visitor rights in plain language.

Full findings

Detailed audit areas

Site analysis — 69/100

The portfolio is visually engaging, but prospective clients must work harder than necessary to understand the studio’s services, process and next steps.

  • Simplify the primary navigation
    Overlapping links for work, capabilities and studio services make important journeys harder to distinguish.
    Group the site around Work, Services, Process, About and Contact, with one clear enquiry action.
  • Strengthen page hierarchy
    Several project pages lead with large imagery before explaining the challenge or result.
    Use a repeatable case-study structure covering brief, approach, deliverables and measurable outcome.

SEO — 71/100

Core pages can be discovered, although metadata, internal link wording and page focus could communicate the site more clearly to search engines and visitors.

  • Improve page descriptions
    Important pages do not consistently summarise their purpose in search-friendly language.
    Write a unique, useful description for every principal service, portfolio category and case study.
  • Replace generic link wording
    Labels such as “View more” and “Discover” provide little destination context.
    Use descriptive wording that names the project, service or next step.

Performance — 73/100

The website is usable on a typical connection, but its image-heavy pages and third-party platform resources create avoidable loading work.

  • Optimise prominent imagery
    Large photographs and decorative assets can delay the first useful view.
    Serve correctly sized modern image formats and lazy-load imagery below the first screen.
  • Review third-party resources
    Platform scripts and external services increase page weight.
    Remove unused integrations and load non-essential scripts only when needed.

Accessibility — 58/100

Useful foundations are present, but keyboard focus, image descriptions, link naming and navigation complexity need attention. This is not a formal WCAG certification.

  • Restore visible keyboard focus
    The styling may remove the browser’s default focus indicator without providing a reliable replacement.
    Give every link, menu control and form field a persistent high-contrast focus style.
  • Replace filename-style alternative text
    Some image descriptions resemble asset filenames rather than explaining content or purpose.
    Write meaningful alternative text, or use an empty alt attribute for purely decorative images.
  • Test reflow and zoom
    Large headings and complex navigation may become difficult at narrow widths and high zoom.
    Test at 320 CSS pixels and at 200% and 400% zoom.

Usability — 65/100

The tone is confident, but visitors would benefit from a clearer route from portfolio inspiration to service details, indicative budgets and starting an enquiry.

  • Prioritise client tasks
    The homepage gives similar visual weight to projects, awards, journal posts and studio news.
    Lead with positioning, selected work, core services, a short process explanation and one clear enquiry action.
  • Make case studies easier to assess
    Project pages do not always expose scope, sector, deliverables or outcomes consistently.
    Show the client challenge, studio contribution, project timeframe and result in a reusable summary.

Privacy and security — 61/100

The enquiry journey needs clearer information about data handling, while third-party portfolio embeds should be documented and reviewed.

  • Expand the privacy notice
    The current wording does not clearly explain enquiry retention, analytics or embedded media providers.
    Document purposes, lawful bases, retention periods, providers and visitor rights in plain language.
  • Add enquiry-form privacy wording
    Visitors are not given enough context beside the project form itself.
    Explain how project details are used and link directly to the privacy notice before submission.
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